As the lead designer, I was asked to produce a look and feel to visually represent our 2024 All-Star campaign, "Indy 504". By creatively integrating Indianapolis’ rich racing history with that of our own city and team values, the campaign highlighted our dedication to doing things our way and going the extra mile (or 4), while playing off the greater New Orleans area code (504). The look was developed to blend classic racing imagery with New Orleans grit and grind while replicating the fast-paced nature our players. The style guide was distributed to all creatives within the organization to maintain brand continuity as it related to All-Star voting.